Vaping statistics at a glance
Vaping statistics in 2024 show a market that is still large, still changing quickly, and still heavily shaped by youth behavior, device design, and flavor choice. The clearest story in the data is not one single number but the gap between where use is concentrated and where it is spreading.
Fast facts:
- 1.63 million U.S. middle and high school students reported current e-cigarette use in 2024, or 5.9% of students overall (CDC/FDA 2024 NYTS).
- 7.0% of U.S. adults used e-cigarettes overall in 2024 (CDC 2026 NHIS urbanization report).
- Among current youth e-cigarette users, 55.6% used disposable devices (CDC/FDA 2024 NYTS).
- 87.6% of current youth e-cigarette users used any flavor other than tobacco-flavored or unflavored (CDC/FDA 2024 NYTS).
- Youth current e-cigarette use fell from 7.7% in 2023 to 5.9% in 2024 (CDC/FDA 2024 NYTS).
Table of contents
- Youth vaping in 2024
- Device types and brands
- Flavors and product preferences
- Adult vaping statistics
- What changed from 2023 to 2024
- How to read the numbers
Youth vaping in 2024
The largest single audience in the dataset is youth, and the 2024 numbers show both scale and intensity. A current use rate of 5.9% among U.S. middle and high school students still represents 1.63 million students (CDC/FDA 2024 NYTS).
That total breaks into two distinct school groups:
- High school students: 7.8%, or 1.21 million students, reported current e-cigarette use in 2024 (CDC/FDA 2024 NYTS).
- Middle school students: 3.5%, or 410,000 students, reported current e-cigarette use in 2024 (CDC/FDA 2024 NYTS).
The gap matters. High school current use is more than double middle school current use, which means the later teen years remain the key pressure point for prevention, brand exposure, and repeat use.
Key takeaway: Youth vaping is not evenly distributed by age group. The high school number remains the stronger signal, but middle school use is still large enough to matter on its own scale (CDC/FDA 2024 NYTS).
Usage frequency among current youth users
Current use does not tell the full story. Frequency data shows how often young users return to the product:
- 44.1% used on 1-5 days in the past 30 days (CDC/FDA 2024 NYTS).
- 17.5% used on 6-19 days in the past 30 days (CDC/FDA 2024 NYTS).
- 38.4% used on 20-30 days in the past 30 days (CDC/FDA 2024 NYTS).
- 26.3% of current youth users reported daily use (CDC/FDA 2024 NYTS).
That daily-use figure rises to 29.7% among high school current users and falls to 15.6% among middle school current users (CDC/FDA 2024 NYTS). In other words, the older group is not only more likely to use, it is also more likely to use repeatedly.
Youth use by tobacco category
The youth dataset also shows that vaping is part of a broader tobacco landscape rather than an isolated behavior.
- 19.0% of U.S. middle and high school students had ever used any tobacco product in 2024, representing 5.28 million students (CDC/FDA 2024 NYTS).
- 8.1% currently used any tobacco product, representing 2.25 million students (CDC/FDA 2024 NYTS).
- 10.1% of high school students currently used any tobacco product (CDC/FDA 2024 NYTS).
- 5.4% of middle school students currently used any tobacco product (CDC/FDA 2024 NYTS).
- 43.6% of ever e-cigarette users currently used e-cigarettes (CDC/FDA 2024 NYTS).
A quick comparison of current use levels helps show the spread of the category:
| Group | 2024 current use | Estimated students | Source |
|---|---|---|---|
| All middle and high school students | 5.9% | 1.63 million | CDC/FDA 2024 NYTS |
| High school students | 7.8% | 1.21 million | CDC/FDA 2024 NYTS |
| Middle school students | 3.5% | 410,000 | CDC/FDA 2024 NYTS |
| High school students using any tobacco product | 10.1% | not stated | CDC/FDA 2024 NYTS |
| Middle school students using any tobacco product | 5.4% | not stated | CDC/FDA 2024 NYTS |
The table shows the clearest hierarchy in the dataset: e-cigarette use is a major part of overall youth tobacco use, especially in high school (CDC/FDA 2024 NYTS).
Device types and brands
The product side of vaping statistics is just as revealing as the use-rate side. Youth use is heavily concentrated in disposable devices, and brand concentration is strong enough to matter for any discussion of product design or market visibility.
Device types
Among current youth e-cigarette users:
- 55.6% used disposable devices (CDC/FDA 2024 NYTS).
- 15.6% used prefilled or refillable pods or cartridges (CDC/FDA 2024 NYTS).
- 7.0% used tanks or mod systems (CDC/FDA 2024 NYTS).
- 21.8% did not know the device type used (CDC/FDA 2024 NYTS).
This breakdown suggests a very strong tilt toward simpler, ready-to-use products. Disposable devices account for more than half of youth users, while tanks and mods sit far lower in the mix.
Most-used brands among current youth users
Brand data is even more concentrated. Among current youth e-cigarette users:
- Elf Bar: 36.1% (CDC/FDA 2024 NYTS)
- Breeze: 19.9% (CDC/FDA 2024 NYTS)
- Mr. Fog: 15.8% (CDC/FDA 2024 NYTS)
- Vuse: 13.7% (CDC/FDA 2024 NYTS)
- JUUL: 12.6% (CDC/FDA 2024 NYTS)
- Esco Bars: 10.2% (CDC/FDA 2024 NYTS)
- Fume: 9.1% (CDC/FDA 2024 NYTS)
- SMOK including NOVO: 7.7% (CDC/FDA 2024 NYTS)
- Kangvape including Onee Stick: 7.6% (CDC/FDA 2024 NYTS)
- blu: 6.9% (CDC/FDA 2024 NYTS)
- NJOY: 6.1% (CDC/FDA 2024 NYTS)
- Geek Bar: 5.8% (CDC/FDA 2024 NYTS)
- Suorin including Air Bar: 5.2% (CDC/FDA 2024 NYTS)
- HQD: 5.0% (CDC/FDA 2024 NYTS)
- Logic: 4.9% (CDC/FDA 2024 NYTS)
- Lost Mary: 3.4% (CDC/FDA 2024 NYTS)
A compact ranking view makes the concentration easier to scan:
| Brand | Share of current youth e-cigarette users | Source |
|---|---|---|
| Elf Bar | 36.1% | CDC/FDA 2024 NYTS |
| Breeze | 19.9% | CDC/FDA 2024 NYTS |
| Mr. Fog | 15.8% | CDC/FDA 2024 NYTS |
| Vuse | 13.7% | CDC/FDA 2024 NYTS |
| JUUL | 12.6% | CDC/FDA 2024 NYTS |
| Esco Bars | 10.2% | CDC/FDA 2024 NYTS |
| Fume | 9.1% | CDC/FDA 2024 NYTS |
The top of the list is not broad and diffuse. It is relatively concentrated, with one brand far ahead of the pack and several others following at lower but still meaningful levels (CDC/FDA 2024 NYTS).
Flavors and product preferences
Flavor data is one of the sharpest parts of the vaping statistics dataset because it shows a strong preference for flavored products over tobacco-flavored or unflavored options.
Among current youth e-cigarette users, 87.6% used any flavor other than tobacco-flavored or unflavored (CDC/FDA 2024 NYTS).
The leading flavor categories were:
- Fruit: 62.8% (CDC/FDA 2024 NYTS)
- Candy, desserts, or other sweets: 33.3% (CDC/FDA 2024 NYTS)
- Mint: 25.1% (CDC/FDA 2024 NYTS)
- Menthol: 15.1% (CDC/FDA 2024 NYTS)
- Nonalcoholic drink flavors: 11.6% (CDC/FDA 2024 NYTS)
- Unflavored products: 11.4% (CDC/FDA 2024 NYTS)
- Alcoholic drink flavors: 8.9% (CDC/FDA 2024 NYTS)
- Tobacco flavors: 8.5% (CDC/FDA 2024 NYTS)
- Spice flavors: 6.4% (CDC/FDA 2024 NYTS)
- Chocolate flavors: 5.8% (CDC/FDA 2024 NYTS)
Two more flavor-related stats stand out:
- 54.6% reported using flavors with ice or iced in the name (CDC/FDA 2024 NYTS).
- 20.4% reported using concept-flavor names that did not describe a specific flavor (CDC/FDA 2024 NYTS).
What the flavor data suggests
A few practical patterns emerge from those numbers:
- Fruit is the dominant flavor category by a wide margin.
- Sweet, cool, and mint-style profiles are all prominent.
- Tobacco flavor is a minority choice among current youth users.
- Product naming itself appears to matter, since a substantial share used nonliteral concept names or ice-style descriptors.
Those patterns help explain why flavor remains central in vaping statistics discussions. The product is not just being used; it is being chosen through taste and naming cues that shape appeal (CDC/FDA 2024 NYTS).
Adult vaping statistics
Adult use sits at a lower rate than youth vaping in several age bands, but it is still large enough to shape the total market.
In 2024, 7.0% of U.S. adults used e-cigarettes overall (CDC 2026 NHIS urbanization report). That overall figure varies by geography and age:
- 6.1% in large central metropolitan counties (CDC 2026 NHIS urbanization report).
- 6.7% in large fringe metropolitan counties (CDC 2026 NHIS urbanization report).
- 7.3% in medium small metropolitan counties (CDC 2026 NHIS urbanization report).
- 9.2% in nonmetropolitan counties (CDC 2026 NHIS urbanization report).
Adult use by age group
- 18-24: 14.8% (CDC 2026 NHIS urbanization report)
- 25-44: 11.1% (CDC 2026 NHIS urbanization report)
- 45-64: 4.1% (CDC 2026 NHIS urbanization report)
- 65 and older: 1.0% (CDC 2026 NHIS urbanization report)
The age gradient is steep. Adult vaping is much more common in younger adults than in older adults, which mirrors the broader pattern seen in the youth data while still remaining distinct from it.
Vaping compared with cigarette use among adults
The same adult dataset also includes cigarette use, which gives the e-cigarette number more context:
- 9.9% of U.S. adults used cigarettes in 2024, compared with 7.0% who used e-cigarettes (CDC 2026 NHIS urbanization report).
- Adult cigarette use was 8.0% in large central metropolitan counties (CDC 2026 NHIS urbanization report).
- Adult cigarette use was 15.4% in nonmetropolitan counties (CDC 2026 NHIS urbanization report).
One especially notable stat among adults age 45 and older: 42.7% of current adult e-cigarette users both vaped and smoked cigarettes (CDC adults page).
That dual-use figure matters because it shows e-cigarette use is not always replacing cigarettes cleanly. For many older adults, the relationship is mixed and overlapping rather than simple substitution (CDC adults page).
What changed from 2023 to 2024
The biggest year-over-year movement in the dataset is the decline in youth current e-cigarette use.
- Youth current e-cigarette use fell from 7.7% in 2023 to 5.9% in 2024 (CDC/FDA 2024 NYTS).
- That translated into a drop from 2.13 million in 2023 to 1.63 million in 2024 current youth users (CDC/FDA 2024 NYTS).
- CDC also reported half a million fewer U.S. youth current e-cigarette users in 2024 versus 2023 (CDC 2024 news release).
- High school current e-cigarette use fell from 10.0% in 2023 to 7.8% in 2024 (CDC/FDA 2024 NYTS).
- Middle school current e-cigarette use was 3.5% in 2024 with no significant year-over-year change (CDC/FDA 2024 NYTS).
The trend line is important because it separates the headline from the texture. The overall youth number improved, but the decline was not uniform across age groups, and the middle school figure did not show a significant change year over year (CDC/FDA 2024 NYTS).
A simple comparison table
| Measure | 2023 | 2024 | Change | Source |
|---|---|---|---|---|
| Youth current e-cigarette use | 7.7% | 5.9% | Down | CDC/FDA 2024 NYTS |
| Current youth users | 2.13 million | 1.63 million | Down | CDC/FDA 2024 NYTS |
| High school current e-cigarette use | 10.0% | 7.8% | Down | CDC/FDA 2024 NYTS |
| Middle school current e-cigarette use | not stated | 3.5% | No significant change | CDC/FDA 2024 NYTS |
This is the cleanest “before and after” story in the dataset. The direction is down, but the overall market remains large enough that the numbers still demand attention (CDC/FDA 2024 NYTS).
How to read the numbers
When you look at vaping statistics together, a few themes are hard to miss.
1. Youth use remains the most sensitive part of the dataset
The youth figures are detailed, recent, and highly segmented. They show not just whether people vape, but how often, what type of device they use, what brands they prefer, and which flavors they choose (CDC/FDA 2024 NYTS).
2. Disposable products dominate youth device choice
Disposable devices at 55.6% are the clearest device preference in the data, far ahead of pods or cartridges at 15.6% and tanks or mods at 7.0% (CDC/FDA 2024 NYTS).
3. Flavor preference is still central
With 87.6% of current youth users choosing non-tobacco, non-unflavored products, flavor is not a side note. It is one of the main organizing features of usage (CDC/FDA 2024 NYTS).
4. Age shapes adult use sharply
Adult use is highest among younger adults and falls steadily with age, from 14.8% in ages 18-24 to 1.0% among adults 65 and older (CDC 2026 NHIS urbanization report).
5. Geography also matters
Adult e-cigarette use is highest in nonmetropolitan counties at 9.2% and lowest in large central metropolitan counties at 6.1% (CDC 2026 NHIS urbanization report). That pattern suggests vaping statistics are not just about age or product preference; location also helps shape the national picture.
Quick stat callouts
- 1.63 million youth current users in 2024 (CDC/FDA 2024 NYTS)
- 55.6% disposable device use among current youth users (CDC/FDA 2024 NYTS)
- 87.6% flavored product use among current youth users (CDC/FDA 2024 NYTS)
- 7.0% adult e-cigarette use overall in 2024 (CDC 2026 NHIS urbanization report)
- 42.7% of current adult e-cigarette users age 45+ both vaped and smoked cigarettes (CDC adults page)
What this dataset is best for
If you are using vaping statistics for research, reporting, or SEO content planning, this dataset is strongest when used to answer questions like:
- How common is youth vaping right now?
- Which age group uses e-cigarettes most often?
- What devices are most popular among current youth users?
- Which brands appear most often in youth use data?
- How important are flavors in current use patterns?
- How do adult vaping rates compare with cigarette use?
- How did youth use change from 2023 to 2024?
Each answer points back to a different cluster of numbers, but the overall picture is consistent: youth use declined year over year, disposable devices and flavored products dominate the youth side, and adult use is concentrated more heavily in younger adults and nonmetropolitan counties (CDC/FDA 2024 NYTS; CDC 2026 NHIS urbanization report; CDC adults page).