Vape Product Statistics: 2024 Youth Use Trends

At a glance

Vape product statistics are easiest to understand when they are grouped by product type, school level, and year-over-year change. The 2024 National Youth Tobacco Survey gives a clear snapshot of how current use is distributed across U.S. middle and high school students, and it also shows which products are moving down, which are holding steady, and which have become more concentrated in specific groups (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

A few numbers define the story quickly: 5.9% of all U.S. middle and high school students reported current e-cigarette use, 8.1% reported current use of any tobacco product, and 1.8% reported current nicotine pouch use in 2024 (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

Table of contents

• What the 2024 survey measures
• Core vape product statistics
• Middle school vs high school
• Other tobacco products in the mix
• Year-over-year changes
• Group differences worth noticing
• What the survey sample says

What the 2024 survey measures

The 2024 NYTS results focus on current use among U.S. middle and high school students and break that use into product-specific categories such as e-cigarettes, nicotine pouches, cigarettes, cigars, smokeless tobacco, other oral nicotine products, heated tobacco products, hookah, and pipe tobacco (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

That structure matters because “vape product statistics” are not just about one device category. In practice, the survey shows a market-shaped picture of nicotine and tobacco behavior: one set of numbers for e-cigarettes, another for nicotine pouches, and a broader layer for all tobacco products combined (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

Fast facts

• 5.9% of all U.S. middle and high school students reported current e-cigarette use in 2024 (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).
• 8.1% of all U.S. middle and high school students reported current use of any tobacco product in 2024 (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).
• 1.8% of all U.S. middle and high school students reported current nicotine pouch use in 2024, making it the second most commonly used tobacco product in the survey grouping (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).
• 29,861 students from 283 schools participated in the 2024 NYTS, with a 33.4% overall response rate (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

Core vape product statistics

The headline statistic is the one most readers will notice first: 5.9% of all U.S. middle and high school students reported current e-cigarette use in 2024 (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024). That is the central vape metric in the survey and the cleanest single number for tracking current use across the combined student population.

A useful way to interpret that number is to set it beside the broader tobacco-use figures. In the same year, 8.1% of all middle and high school students reported current use of any tobacco product, while 1.4% reported current cigarette smoking, 1.2% reported current cigar use, 1.2% reported current smokeless tobacco use, 1.2% reported current use of other oral nicotine products, 0.8% reported current heated tobacco product use, 0.7% reported current hookah use, and 0.5% reported current pipe tobacco use (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

That list shows why vape product statistics can dominate the broader nicotine conversation. E-cigarette use alone is far higher than several other individual tobacco categories, and nicotine pouch use has also become large enough to sit near the top of the product ranking in this survey frame (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

2024 snapshot by product

Product	All middle and high school students	High school students	Middle school students
E-cigarettes	5.9% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	7.8% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	3.5% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)
Any tobacco product	8.1% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	10.1% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	5.4% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)
Nicotine pouches	1.8% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	2.4% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	1.0% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)
Cigarettes	1.4% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	1.7% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	1.1% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)
Cigars	1.2% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	1.5% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	0.8% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)

The table highlights one important pattern: e-cigarette use is consistently higher in high school than middle school, and the same direction appears across the broader tobacco categories too. That is a practical way to think about vape product statistics if you are trying to understand where use clusters rather than just how large the total number is (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

Middle school vs high school

The split between middle school and high school students is one of the most useful lenses in the 2024 data. Among high school students, 7.8% reported current e-cigarette use, compared with 3.5% among middle school students (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

That difference repeats in the broader tobacco totals. High school students reported 10.1% current use of any tobacco product, compared with 5.4% among middle school students (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

The same pattern appears in multiple individual product categories:

• Nicotine pouch use was 2.4% in high school and 1.0% in middle school (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).
• Cigarette smoking was 1.7% in high school and 1.1% in middle school (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).
• Cigar use was 1.5% in high school and 0.8% in middle school (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).
• Smokeless tobacco use was 1.5% in high school and 0.8% in middle school (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

That gap matters because it suggests the behavior is not evenly distributed across ages. For readers comparing vape product statistics over time, the school-level split is often more informative than the combined total because it reveals where change is landing first and most strongly (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

Current use inside the broader tobacco picture

The 2024 survey also separates combustible tobacco use and multiple-product use. Among all high school students, 3.3% reported current combustible tobacco use and 3.7% reported current multiple tobacco product use, while among all middle school students, both figures were 2.1% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

That comparison helps explain why a single product category can understate the broader behavior. A student may appear in more than one category, so vape product statistics tell part of the story, while the current-use totals show how much overlap and mixed use exists in the school population (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

Other tobacco products in the mix

A common mistake is to treat vaping as isolated from every other tobacco form. The 2024 NYTS numbers show a more mixed landscape. Current nicotine pouch use reached 1.8% overall, and among students who had ever used a tobacco product, 42.9% currently used tobacco products (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

The same survey also reports that among all students who had ever used e-cigarettes, 43.6% reported current e-cigarette use (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024). That makes the “ever used” population an important part of the picture, because it shows that experimentation does not always stop at first use.

Other product-specific numbers round out the current-use landscape:

• Heated tobacco products: 0.8% overall, 0.9% in high school, 0.7% in middle school (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).
• Hookah: 0.7% overall, 0.8% in high school, 0.6% in middle school (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).
• Pipe tobacco: 0.5% overall, 0.5% in high school, 0.5% in middle school (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).
• Other oral nicotine products: 1.2% overall, 1.4% in high school, 0.9% in middle school (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

These figures are small compared with e-cigarettes, but they matter because they show how use can distribute across product lines rather than staying inside one label. In a practical reading of vape product statistics, that means the market and the behavior are both broader than the most visible device category.

Year-over-year changes

The most important change in the 2024 survey is that several major indicators moved down from 2023 to 2024. Current e-cigarette use among all U.S. middle and high school students fell from 7.7% to 5.9% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

That is not the only decline. Current use of any tobacco product among all U.S. middle and high school students fell from 10.0% to 8.1%, and current hookah use fell from 1.1% to 0.7% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

Among high school students specifically, current e-cigarette use fell from 10.0% to 7.8%, and current use of any tobacco product fell from 12.6% to 10.1% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

Simple change table

Measure	2023	2024	Direction
All students, current e-cigarette use	7.7% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	5.9% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	Down
All students, any tobacco product use	10.0% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	8.1% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	Down
All students, hookah use	1.1% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	0.7% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	Down
High school students, current e-cigarette use	10.0% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	7.8% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	Down
High school students, any tobacco product use	12.6% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	10.1% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024)	Down

One especially notable comparison is the estimated drop of 550,000 students in current use of any tobacco product among all U.S. middle and high school students from 2023 to 2024 (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024). That figure puts the percentage changes into a population context without changing the core message: the combined-use rate moved lower.

The survey also says current cigarette smoking among high school students and middle school students reached 1.7% and 1.1% respectively in 2024, the lowest prevalence ever recorded by NYTS (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024). That gives the cigarette line a distinct historical note inside the broader youth tobacco dataset.

Group differences worth noticing

The 2024 results are not uniform across student groups. Among female students, any tobacco product use fell from 11.2% in 2023 to 7.7% in 2024, current e-cigarette use fell from 9.3% to 6.1%, and current multiple tobacco product use fell from 3.4% to 2.5% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

Among Hispanic students, any tobacco product use fell from 11.7% to 8.4%, current e-cigarette use fell from 8.5% to 6.1%, current cigar use fell from 2.2% to 1.4%, current hookah use fell from 1.3% to 0.9%, and current multiple tobacco product use fell from 3.9% to 3.1% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

The biggest movement in the dataset appears among American Indian or Alaska Native students. From 2023 to 2024, any tobacco product use rose from 8.0% to 16.3%, current e-cigarette use rose from 5.9% to 11.5%, current use of other oral nicotine products rose from 0.5% to 2.8%, current combustible tobacco use rose from 2.7% to 6.3%, and current multiple tobacco product use rose from 2.0% to 6.9% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

These group-level changes are important because they show that average national movement can hide sharp internal differences. For anyone reading vape product statistics as a trend signal, the lesson is straightforward: the combined national average can move one way while subgroups move in very different directions (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

What the survey sample says

The survey itself is also worth noting. In 2024, 29,861 students from 283 schools participated, and the overall response rate was 33.4% (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

That sample detail matters because the statistics are not abstract. They come from a large national school-based survey with a defined participation frame, and the resulting estimates are intended to represent current use patterns among U.S. middle and high school students in that year (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).

For readers comparing categories, the cleanest way to use the data is to focus on three layers at once:

• the combined youth total,
• the split between middle school and high school,
• and the year-over-year movement within each product category.

That approach keeps vape product statistics grounded in the actual survey structure instead of treating one headline number as the whole story. It also makes it easier to compare e-cigarettes with nicotine pouches, cigarettes, cigars, and other tobacco products without flattening the differences between them (Tobacco Product Use Among Middle and High School Students — National Youth Tobacco Survey, United States, 2024).